Ensure your HSM actually fits the use case you have submitted.
Your use case complies with WhatsApp's Business Policy and WhatsApp Commerce Policy. Verify that your message formatting is correct. To increase your chance of approval make sure that: In other words, WhatsApp cares more about the value you will be providing to your customers rather than the value they are providing to your business.Īnd so, promotional and sales-oriented HSM submissions will be rejected - no exceptions! To be able to send users automated notifications, you need to format message templates in accordance with WhatsApp policies which are strongly user-centric. Let’s look at all those rules that make them so structured! In this sense, HSM templates are quite a revolutionary step in the history of WhatsApp as well as one of the most attractive advantages of WhatsApp API. (Optionally) Multi-Lingual (the templates allow you to pre-design the same message in multiple languages to connect with users in different countries)īefore the release of the API solution, you could only send up to 256 messages at once to a designated group or broadcast list. Personalized Through Variables (template messages, although automated, allow for a level of personalization using simple variables). Subject to User Opt-In (although there is no limit to the number of HSM you can send at once, you can only send them to users who previously agreed to be contacted). 
Subject to Approval (before they go live, the templates need to be submitted to and pre-approved by WhatsApp).Highly Structured (the name doesn’t lie, they have to comply with very strict structure guidelines).Proactive & Reusable (common notifications business may want to sent to users automatically).There are 5 key things you need to know about HSM. They are the only way WhatsApp is monetizing the API service. HSMs are the famous WhatsApp message templates you have been hearing so much about.
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